NSW FIRST PROGRAM: UPDATE

NOW’S THE TIME TO LOVE NSW – TOOLKIT
Destination NSW has launched the next phase of the Now’s The Time To Love NSW campaign. With domestic travel in Sydney and Regional NSW allowed, now is the time to reboot 2020 and turn travel dreams into reality.

Love NSW Campaign Toolkit has been developed to provide tourism businesses with information and tools to leverage the Love NSW campaign. A downloadable industry fact sheet is also available.

For more tools for tourism businesses, visit the NSW First: Quick Tips guides:

They can also be downloaded from the Destination NSW website.

For more information on how you can get ready to target domestic and international visitors, visit the NSW First Program.

SECOND EDITION – GLOBAL MARKET UPDATE
Destination NSW has developed the second edition of the Global Market update to provide tourism operators and the travel trade with an overview of the key visitor markets for NSW.

The resource includes:

  • Destination NSW activity, including marketing and travel trade engagement
  • Competitor activity overview
  • Aviation update
  • Consumer confidence and sentiment as a result of COVID-19.

The resources also highlight a ‘Recovery Stage Key’. This key will be used as a guide to indicate the level of marketing activity Destination NSW will implement in each international market throughout the recovery phase of COVID-19.

NSW FIRST: DIGITAL MARKETING TIPS: LOVE NSW WEBINAR
The NSW First webinar, Digital Marketing Tips: Love NSW was held on 4 June. The webinar provided tourism businesses with helpful tips on how to amplify their digital and social media presence and leverage the Now’s The Time To Love NSW campaign.
The webinar is now available to view on demand.

For more information on the NSW First Program visit destinationnsw.com.au/nswfirst 

NSW FIRST: TOURISM BUSINESS CASE STUDIES
Tourism businesses from all over NSW have participated in the NSW First program to develop, promote and sell their products and experiences. Find out what they learned, how their businesses grew and their first-hand tips for success in this NSW First Tourism Business Case Study series.

Explore the case studies:

The NSW First program assists tourism businesses around the state to develop, promote and sell their tourism products. To find out more, view the NSW First guides and for product development assistance contact the team at [email protected].

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