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Smartass undies is a quirky niche brand, we produce wearable rememberables. Memory is fickle and motivation ain’t something you acquire once and retain for ever. Our brain is a lazy beast and needs to be regularly woken up to keep us on track with what’s most important to lead a positive, purposeful and meaningful life. That’s why we create men’s and women’s underwear with motivational messages on the backside.
We’re building our brand on sustainable foundations by using recycled and certified organic materials to engineer our products. We choose biodegradable materials for packaging and have partnered with Green Fleet to offset our emissions. Our products are made in modern well-equipped facilities, where workers are treated and compensated fairly with regular independent auditing.
We offer a risk-free 100 day returns, free postage on orders over $100, and for the next 6 weeks, we’re offering a 20% discount to Byron Bay Chamber of Commerce members on all products.
You can find us at and on Instagram and Facebook @smartassundies
We hope you and your loved ones are all safe and well.
Kind Regards
Brendan Lo
founder of smartass undies
M: 0401 685 370