Meet the Board MEMBERS

The Byron Bay Chamber of Commerce is made up of a volunteer board which meets on the First Thursday of every month to discuss member initiatives and the state of Byron Bay Business.

Jason Bentley | President

Everyone that knows me knows my passion is creating an imaginarium of magic & wonder for my little girls. In business the Start Up & Entrepreneurial spirit is strong in Byron Bay, I love working with the next generation of talent exploring immersive technologies. Sharing the realisation anything is possible, you control your own destiny in business if you have the courage to work hard & turn your dreams into reality.

What makes Byron Bay unique is the people, the diverse characters and personalities exploring non- traditional pathways for their families & friends. It’s a tight local community where there is authentic care and respect for each other and the environment. 

We relocated from Sydney to the Rainbow Shire in 2018 so our little girls Violet & Eden were more connected to nature, the ocean and the like-minded community of families that live in the Northern Rivers. 


Diego Trigo  | Vice President 

For the past 10 years Diego has worked as Managing Partner, CTO, start-up founder, technical director and always as developer/builder across Melbourne and Sydney – now living in Byron Bay. 

Expert in convergence of marketing, media, data, commerce, CMS and CRM related technology, Diego brings a wealth of knowledge in building and prototyping digital solutions.

Lately, Diego’s main focus has been on creating new businesses in uncharted territories, advising on technology strategy, ideation and roadmaps for start-ups.

Donna Lorenz | Vice President

Donna is Founder and Chief Dog Lover of I Love a Dog, a dog nutrition and natural health start up that is changing the way we feed our dogs and value their health.

Before training in canine nutrition and entrepreneurship, Donna was a regular in board rooms and government offices advising on climate change risks to business and infrastructure.

She cut her corporate teeth in digital content development, event production and destination travel management. She has a Masters from Monash in Corporate Sustainability and Environmental Management, and her thesis explored the fiduciary duty of
company directors and climate change risk.

She is excited to share her experiences, whether corporate, climate or start up, and support Byron’s businesses all of dimensions realise their potential through the Chamber.

Yasmin DulleySecretary

Yasmin has 10 years’ experience as a family lawyer, with a strong background in family law, being the daughter of two family law professionals. She started her career as a law clerk in 2005, working exclusively in the family law industry for 15 years.

Yasmin has knowledge and experience in all aspects of family law, with a keen interest in parenting and property matters.

Yasmin holds two degrees, a Bachelor of Laws and Bachelor of Justice, and is currently completing her Masters of Law. She is a qualified Collaborative Lawyer and currently undertaking her mediation training. She is a passionate lawyer and involved member of the Byron community. Yasmin currently sits on a number of community boards, and joined the Byron Bay Chamber of Commerce with a view to make an impact in the Byron Bay business community by creating new opportunities for collaboration, growth, innovation, and conservation.

Matt WilliamsonTreasurer

Matt is the Founder & Principal Broker of local insurance broker, and risk adviser Good Cover. Having enjoyed a 20 plus year career in the insurance industry to date he has held senior leadership roles in at some of Australia’s largest insurers, travelled overseas with work and most recently took a start-up Insurtech, Honey Insurance, from conception all the way through to completion of Australia’s largest seed funding round for an Insurtech.

For seven years Matt and his family lived in Bangalow and he would commute off to the main cities for work most weeks until COVID stuck. It was the clarity of finally been free of the burden of travel that inspired Matt to launch Good Cover. The inspired opportunity to bring his passion for community, the planet together with his knowledge and experience in the insurance industry together into one business. Good Cover.


Eddie Brook | Board Member

Since the age of 10, Eddie has been ingrained in the business community of Northern Rivers. Growing up in Byron, Eddie’s Parent’s (Martin & Pam Brook) started the family-owned business, Brookfarm, at the local Bangalow markets which have since grown to employ over 70ppl. 

Growing up within the business and on the family’s Macadamia farm, Eddie has always had a fascination with the food and agricultural industries. This led him to a  sales and marketing career within the premium spirit industry. 

Eddie returned home in 2016 to start a new family-owned business, Cape Byron Distillery, whereby the business now produces the award-winning Brookie’s Gin.

Eddie is excited to be a part of the ever-changing business landscape and help support the shire’s business community to grow and prosper for generations to come.


Cathy Levins-Byre | Board Member

As an accomplished activation strategist, Cathy is the principal of her own management consultancy business specialising in place management strategy and activation.

Having previously run her own event management business – Ecco Productions – for 10 years, she has over 25 years’ experience in the events industry across retail, fashion, food and beverage, corporate events, national conferences and government, the arts and community sectors, producing strategic activation from intimate and granular to large-scale festivals in the public domain.

Proud to have chosen the Shire as her home, Cathy believes in integrating with community in an authentic and purposeful way and hopes that her experience and passion for place making can contribute towards positive collective experiences within the region and beyond.