Four Drunk Parrots measured and offset its 2020 carbon footprint and is working to reduce future emissions
Ballina, NSW (14th April 2021) – In response to the urgency of the climate crisis, Four Drunk Parrots, a Ballina-based MarTech company balancing purpose and profit, is proud to announce that it is officially Climate Neutral Certified. Four Drunk Parrots has earned the standard by measuring and offsetting all of their 2020 carbon emissions and reducing future emissions.
Climate Neutral Certified is the leading consumer label designating carbon neutrality. It is carried by brands that have voluntarily stepped up to take responsibility for the greenhouse gas emissions generated in the production, operations, and shipping of their goods and services.
“We want to be part of the Green Recovery, rebooting the economy for a sustainable and climate neutral future,” says Sonja Ceri, CEO of Four Drunk Parrots. “It is not always easy to balance profit and purpose – needless to say that the global pandemic puts an extra layer of difficulty on staying focussed on our sustainability goals. We are proud of the 17 metric tonnes of carbon dioxide equivalent that we managed to remove and the example we can set for other small regional companies.”
“I would like to congratulate 4DP for actively demonstrating their regional leadership in achieving Climate Neutral Certification. Their commitment towards addressing organisational impact on the environment and taking responsibility for reducing and offsetting their carbon footprint is commended. This achievement serves as a fantastic example of how small business can make a big difference.” says Jane Laverty, Regional Manager Business NSW.
“Four Drunk Parrots gaining Carbon Neutral Certification proves ethical business leadership is an asset to small local businesses whilst securing our global economic future!”, comments Emma Wallace Executive Offer Lismore Chamber of Commerce and Industry.
“As Lismore’s peak business organisation, if we can make one bold and provocative statement regarding this landmark achievement by one of our members it is this – Sonja Ceri and Four Drunk Parrots have shown that regardless of size, you CAN choose to operate with an ethical and environmentally sustainable business model without sacrificing viability, in fact it’s an economic asset. It is not the realm of multinationals and large corporates. Securing our global future requires local action and right now they are an exceptional example which we hope will become commonplace if we can help spread and support this as a conscious movement with our members and beyond.”
“Smart business operators like Sonja are already tuning in to the profitability of aligning their business with their heart and the Northern Rivers of NSW is well placed to become the beacon and an ark to be valued around the globe.” says Emma Wallace Executive Offer LCCI.
Amy Colli from the regional network of Sourdough Business Women, a subsidiary of the Sourdough Business Pathways, congratulates Sonja Ceri and Four Drunk Parrots “for their success in attaining carbon neutral status with Carbon Neutral Certification. Companies that invest in offsetting and reducing their carbon footprint so consumers can choose brands that take responsibility for their carbon emissions are a real need in today’s world of climate change. We are delighted to have such a proactive company as Four Drunk Parrots become the first to obtain this certification in the Northern Rivers.”
“Four Drunk Parrots and our other Climate Neutral Certified brands are leading the global shift to a net-zero economy by doing what all companies should be doing immediately: measuring, offsetting, and reducing their carbon emissions,” says Climate Neutral CEO, Austin Whitman. “Our label helps consumers identify these brands. It’s a recognisable and trusted symbol that turns everyday purchases into meaningfully positive climate action.”
Climate Neutral’s certification is based on internationally recognised standards for carbon measurement, neutrality, and offsetting. Each brand must measure Scope 1, 2, and 3 cradle-to-customer greenhouse gas emissions for the prior calendar year. Then a brand must buy verified carbon credits to offset its entire footprint. This directs investment into critical carbon sequestration projects such as forest conservation, renewable energy, and carbon capture technologies. Finally, brands commit to a reduction action plan to cut future emissions within a 12-24 month timeline, reporting progress on those plans annually. All of the brand’s data is publicly available on Climate Neutral’s website. The process is repeated annually when companies must re-certify.
Learn more about Climate Neutral and browse all of the certified brands at climateneutral.org.
ABOUT CLIMATE NEUTRAL
Climate Neutral is a nonprofit organization working with brands and consumers to decrease global greenhouse gas emissions. The label, Climate Neutral Certified, is the universal standard in carbon neutrality. It is earned by brands who measure, offset, and reduce their entire carbon footprint, making it easy for consumers to shop with concern for the global climate. To learn more, visit climateneutral.org.
ABOUT FOUR DRUNK PARROTS
Four Drunk Parrots is a MarTech company putting purpose before profit to help businesses (and the planet) thrive. Marketing has become incredibly technical, and this is where we come in. We solve tech problems for marketers and market companies through cutting edge technologies. Based in Ballina and Darwin we are proudly local while working virtually with brands from interstate and across the world.
To learn more about who we are and what we do, visit 4dp.com.au